Eps Class 12 Chapter 3 Objective

12th Entrepreneurship Chapter 3 Objective : Here you can find class 12th eps Objective questions for board exam 2022. Market Assessment objective questions is very important for board exam 2022. eps class 12 chapter 3 objective question answer.

Market Assessment

  1. ……………… is included in nature of marketing.

(a) Product Planning

(b) Classification of products

(c) Demand Forecasting

(d) None of these

Ans (a) Product Planning

  1. ………… is included in demand forecasting.

(a) Short-term Forecasting

(b) Consumer Forecasting

(c) Production Forecasting

(d) None of these

Ans (a) Short-term Forecasting

  1. Demand forcecasting is also termed as ……… .

(a) Marketing Demand

(b) Marketing

(c) Demand and Supply

(d) None of these

Ans (a) Marketing Demand

  1. Which of the following is not a method of demand forecasting ?

(a) Survey method

(b) Statistical method

(c) Leading indication method

(d) Production method

Ans (d) Production method

  1. Which of the following is a factor involved in demand forecasting ?

(a) Length of forecasting

(b) Levels of forecasting

(c) Classification of product

(d) All of the above

Ans (d) All of the above

  1. Demand forecasting is term as what out of the following ?

(a) Marketing

(b) Marketing Demand

(c) Demand and Supply

(d) All of the above

Ans (a) Marketing

  1. Short-term forecast involve a period of how many months ?

(a) 12 Months

(b) 24 Months

(c) 18 Months

(d) 36 Months

Ans (a) 12 Months

  1. What is included in nature of marketing ?

(a) Product planning

(b) Classification of product

(c) Consumer  

(d) Customer

Ans (a) Product planning

  1. What is included in demand forecasting ?

(a) Customer

(b) Product planning

(c) Short-term forecasting

(d) Consumer forecasting

Ans (c) Short-term forecasting

  1. Which of the following factors affects market assessment ?

(a) Micro Environment  

(b) Production Cost

(c) Demand

(d) None of these

Ans (a) Micro Environment  

  1. “A company’s marketing environment consists of the factors and forces outside marketing that affect mar- keting management’s ability to develop and maintain successful transactions with its target customers.” Who said this ?

(a) Cravens

(b) Kotler and Armstrong

(c) Marshall

(d) Thomas

Ans (b) Kotler and Armstrong

  1. Following things are necessary for market assessment :

(a) Supply

(b) Demand

(c) Nature of competition

(d) All of the above

Ans (d) All of the above

  1. Which element does not affect market assessment ?

(a) Demand

(b) Micro environment

(c) Market intermediaries

(d) Competitor

Ans (a) Demand

  1. Market Demand is known as:

(a) Demand Forecasting

(b) Real Demand

(c) Supply

(d) None of the above

Ans (a) Demand Forecasting

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