Eps Class 12 Chapter 18 Objective

12th Entrepreneurship Chapter 18 Objective : Here you can find class 12th eps Objective questions for board exam 2022. Marketing Management objective questions is very important for board exam 2022. eps class 12 chapter 18 objective question answer.

Marketing Management

  1. Money spent on marketing is:

(a) wastage

(b) unnecessary expenditure

(c) burden on the customers

(d) investment

Ans (d) investment

  1. In your market are included:

(a) All the people of your area

(b) People who need your products or services

(c) People who are capable of paying for such products and services

(d) All of these

Ans (d) All of these

  1. Personal selling is :

(a) Verbal presentation

(b) Written presentation

(c) Visual presentation

(d) None of these

Ans (a) Verbal presentation

  1. Prospective customers are :

(a) People who need products or services

(b) People who are capable of purchasing products or services

(c) People who want to purchase products or services

(d) All of these 

Ans (d) All of these 

  1. The purpose of advertisement is :

(a) To attract potential buyers

(b) To Inform and guide customers

(c) To make publicity of product

(d) All of these

Ans (d) All of these

  1. Brand indicates:

(a) Symbol

(b) Design

(c) Name

(d) all of these

Ans (d) all of these

  1. The factors affecting product mix are :

(a) marketing

(b) production

(c) financial  

(d) all of these

Ans (a) marketing

  1. Maximum wide scope is of:

(a) brand

(b) labelling

(c) packaging  

(d) trade mark

Ans (c) packaging

  1. Labelling is-

(a) compulsory

(b) necessary

(c) voluntary   

(d) wastage of money

Ans (b) necessary

  1. The characteristics of a good brand are :

(a) short name 

(b) memorable

(c) attractive

(d) all these

Ans (d) all these

  1. Importance of marketing concept is for :

(a) society

(b) consumers

(c) producers

(d) all the these  

Ans (d) all the these  

  1. Marketing concept is :

(a) production-oriented  

(b) sales-oriented

(c) customer-oriented

(d) all the these

Ans (d) all the these

  1. The advantage of marketing is to :

(a) consumers

(b) businessmen

(c) manufacturers

(d) to all

Ans (d) to all

  1. For business, marketing is:

(a) compulsory

(b) necessary

(c) unnecessary

(d) luxury

Ans (a) compulsory

  1. Marketing expenditure is a burden :

(a) on industry

(b) on businessmen

(c) on consumers

(d) all of these

Ans (c) on consumers

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